Web Survey Bibliography
Using games to engage respondents and garner feedback is a concept that continues to evolve. In this presentation we will peek "under the hood” to see the development and inner workings of a new "ResearchGame" for the Campbell’s Soup Company carried out in February 2013. This online consumer study utilized narrative, frame of mind, projective techniques as well as more "typical" game mechanics to support the clients’ objectives and encourage co-creation for their new product launch. From hand-drawing storyboards to graphics design, programming, testing, launching and closing, we’ll watch the game develop and get the perspective of the respondents who played it as well as another new title, "T.E.S.S.A Undercover Agents" - recently completed for an academic client.
Conference Homepage (abstract)